Tiger Woods and his red shirt on Sunday were one of the most formidable sporting combinations in history.
Now the 15-time major champ is harnessing that power in a new clothing venture with Taylor Made as he moves on from the 27-year Nike deal which made him hundreds of millions of dollars.
As he prepares to return to playing action for the first time at this week’s $20 million Genesis Invitational in California, Woods launched his new brand “Sun Day Red” with a full range of clothing and golf gear he said he’s been working on “over the years”.
“It’s the right time in my life,” Woods said at the launch event.
“It’s transitional. I’m no longer a kid anymore. Life changes, I have kids now, and this is an important part of transitioning into this part of my life, to have a product and a brand that I’m proud of.”
Woods and Nike ended their relationship, which began when he turned pro in August 1996 with his “Hello, World” campaign, late last year with the company having ended its golf equipment business in 2016.
Now, he’s all-in with TaylorMade on an apparel and footwear line which incorporates his 15 major championships into the logo of a tiger stretched across the three words.
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said.
“There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”
Woods has worn some variation of red in the final round of tournaments his entire career because his Thai-born mother, Kultida, told him it was his power colour.
It helped propel him to 82 PGA Tour wins including five Masters titles.
The revelation of the new brand came three days before Woods gets set to make his 2024 debut at Riviera, having pledged to play a tournament a month after surgery last year fuse his ankle after the Masters kept him off the course.